.At the launch of Astrid Andersen's brand new line Stel, a discussion held outside on a boat dock, The Street's 2002 track "Turn the Page" was actually blowing up away from the stereo. It was a star-aligned, symbolic instant, since the London-trained professional is actually starting a new section in her fashion lifestyle, this moment focusing the job around herself.Andersen's much appreciated namesake menswear label was focused, vivid, and also streetwise. With Stel, she described in a pre-show meeting, "I have to rest pleasantly at the center of it possibly a lot more this moment since now it is actually a women's damage brand name, and also it is really extra concerning me and also my personal endorsements." Stel additionally mirrors Andersen's evolution as a person. After quiting her pipe, the professional moved back home to Jutland in the North of Denmark and possessed two children. She's certainly not the person she was back then.Shifting equipments in fashion is not easy to accomplish. Brands appear to take on lives of their personal, and also it's very easy to be pigeon-holed. Stel breaks with a few of fashion trend's rules. The label will certainly show in-season, so what is presented will certainly be actually offered for investment. Simultaneously, seasonality is actually lesser in the Stel equation than importance. Selections will definitely be identified through number (01, 02, and 03 were actually received Copenhagen), the concept being that you may intermingle items throughout "times" both in your outfit and also on the selling floor. Andersen sees no demand for a garment to become deserted just because the calendar web pages turn. "The direct translation of stel is body system," she pointed out, however it [refers more to] a fundamental framework in a type of industrial method it [also describes] a collection of valuables-- when you talk about a tea set, you would certainly name it a stel. For me, that was pretty a fascinating beginning factor in terms of the concept of generating both antiques, but additionally something that is actually a brand-new structure." Possessing models posture on scaffold was actually fortuitous as it advises several allegories. There is actually building, which associates with constructing a brand new brand name, and also the thought of help connects to her view that clothing must help you. Stel is, in essence, a sort of mobile offering, but not one along with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery compartments. Activity, organization, and permission are part of Andersen's planning. "When I discuss the label, I have this tagline: modifying that you can glide in, denim you may dance in, shirting you may journey in." Liberty, joy, movement.